50 Years of Design Research

             

 

 

 

 

 

 

 

60 years of creativity in business organizations 

Ricardo Sosa, Pete Rive and Andy M. Connor 

Auckland University of Technology, New Zealand 

rsosa@aut.ac.nz

Keywords: organizational culture; design thinking; computational simulations; creative teams

Abstract

This paper analyses the role of creativity in business organizations by examining the core ideas of an article published sixty years ago as a way to elucidate how relevant they are today in view of the research literature. The paper proposes the use of computational social simulations to support systematic reasoning about some of these longstanding issues around organizational creativity. An example of an agent-based simulation to study team ideation is presented to support systematic reasoning about the role of creativity in business organizations and to articulate future lines of inquiry.

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Sosa, R., Rive, P. and Connor, A. (2016). 60 years of creativity in business organizations. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme


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