Design Education and Learning
What is sought from graphic designers? A first thematic analysis of job offers for graphic design positions in the United Kingdom
Paulo Dziobczenski, Oscar Person
CAPES Foundation, Brazil; Aalto University
Keywords: graphic design; design expertise; design education; United Kingdom
An empirically grounded understanding about which knowledge and skills that are sought from designers is missing for a number of professional subfields of design. This gap in research challenges i) design educators in planning their educational offerings and ii) design practitioners and students in articulating their contribution to clients and future employers. In this paper, we study the references that are made to knowledge and skills in job offers for graphic designers in UK. Based on a first thematic analysis of 1,406 job offers, we distinguish four main knowledge areas for graphic designers in terms of i) operational design skills, ii) process management skills, iii) technical design skills and iv) software skills. We note that expertise in 2D software, teamwork, project planning and administration, creativity and aesthetic as well as detailing and production emerge as the most frequently mentioned skills across the offers.
This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.
Cite this paper: Dziobczenski, P., Person, O. (2016). What is sought from graphic designers? A first thematic analysis of job offers for graphic design positions in the United Kingdom. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.
This paper will be presented at DRS2016, find it in the conference programme