Aesthetic Pleasure in Design
Extracting Design Aesthetic Heuristics from Scientific Literature
Ana Cadavid, Stefany Ruiz-Córdoba, Jorge Maya
EAFIT University, Colombia
sruizco@eafit.edu.co
Keywords: Aesthetic, Design, Heuristics
Abstract
Product aesthetics is affected by around 50 variables. These variables interact to shape the user’s aesthetic feeling. During the aesthetic design (AED), the designer only use their intuition and is not aware of most of these variables, taking into account some Gestalt laws and absolute standards of beauty (Golden Proportion). Due to the complex nature of AED, a heuristic approach seems the most appropriate to support this task. This paper describes a method for Aesthetic heuristics extraction from Scientific Literature comprising a protocol for literature selection, extraction and classification of the heuristics. The extraction method is in turn based on modern heuristics. We applied the protocol to extract the aesthetic heuristics of the aesthetic variables “Peak-shift” and “unexpected”. The heuristics were translated to an understandable language for the designers and subsequently used in re-designing a pepper mill.
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Cite this paper: Cadavid, A., Ruiz-Córdoba, S. and Maya, J. (2016). Extracting Design Aesthetic Heuristics from Scientific Literature. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.
This paper will be presented at DRS2016, find it in the conference programme