Aesthetics, Cosmopolitics and Design
iPhoneography and New Aesthetics: The Emergence of a Social Visual Communication Through Image- based Social Media
University of Minnesota, USA
Keywords: iPhoneography, visual communication, image-based social media, aesthetics
New digital imaging practices have arisen with the emergence of image- based social media. An aesthetics that is both visual and social in nature is emerging and clearly manifesting on the user-friendly platform Instagram. While new visual aesthetics are rooted in the new attraction to vintage filters, social aesthetics manifest in embracing the mundane aspects of human life as a source for visual communication. Amateur image-makers are taking the lead and experimenting with new visual forms of expression. The field of visual communication has not yet examined such timely issues, so this paper argues for increased attention to new digital imaging practices, such as iPhoneography, the practice of capturing, editing, and sharing images with one device, which is altering how we make and read images.
This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.
Cite this paper: Alshawaf, E. (2016). iPhoneography and New Aesthetics: The Emergence of a Social Visual Communication Through Image- based Social Media. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.
This paper will be presented at DRS2016, find it in the conference programme