Design for Behaviour Change









Developing a theory-driven method to design for behaviour change: two case studies 

Anita Van Essen, Sander Hermsen, Reint Jan Renes

Utrecht University of Applied Sciences (2), Wageningen University,

Keywords: behaviour change; theory-driven design; design methods; safety behaviour; health behaviour


Behaviour change design has much to gain with the integration of insights from the behavioural sciences in the design process. However, this integration needs to be done without hampering the creative process. In two rich design cases aimed at health and safety behaviour change, we describe our efforts to develop a method for theory driven design based on the Double Diamond. Our method attempts to integrate insights from the Persuasive by Design-model (PbD) for behaviour change into the entire design process. Our case studies demonstrate that our method indeed augments the integration of theory and evidence in our designs, but only if the Double Diamond process model is complemented with an evaluation phase, and insights from the PbD-model are derived using rich, well- developed tools.

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

download the paper (PDF)

Cite this paper: van Essen, A., Hermsen, S., Renes, R.J. (2016). Developing a theory-driven method to design for behaviour change: two case studies. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

Take part in the discussion: Your comments