Design for Behaviour Change









Exploring and communicating user diversity for behavioural change 

Aykut Coskun, Cigdem Erbug 

UKoc University, Middle East Technical University

Keywords: Design for behavioural change; user diversity; health; sustainability


We emphasize the importance of user diversity for behavioural change. We propose a method, user orientation maps, for exploring the user diversity for behavioural change and communicating this diversity to designers. In order to assess its applicability to different behavioural change contexts, we conducted two case studies. The first study explored the diversity in users’ orientations towards adapting an environmentally friendly driving style. The second study explored user diversity towards adapting the usage of a smart urinal system which allows patients learn their risk of having Benign Prostatic Hyperplasia (BPH) without visiting a hospital. In this paper, we present the results of the second study and conclude that the proposed method has enough flexibility to be applied in different behavioural change contexts. We end the paper with a discussion on the potential implications of using the method in behavioural change projects.

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Coskun, A., Erbug, C.  (2016). Exploring and communicating user diversity for behavioural change. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

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