Aesthetics, Cosmopolitics and Design









framing values in design

Marta Gasparin, William Green

University of Leicester (2)

Keywords: values; Actor-Network Theory; design management


In this paper, we outline a framework that explains how creating value in a design product takes place in practice, as a result of a negotiation and translation process. Through an ethnographic study, we analyse how the values of an iconic Scandinavian design product emerged and were managed during the product life cycle, translating the values when new actors or new markets were enrolled. More specifically, the paper uses the notion of features in order to capture and express the value process. It suggests that the work of the spokesperson of associating and disassociating features is the key dimensions that determines the emergence of value. It also argues that value as product is not static rather dynamic that is changed by the process of associating and disassociating new features. 

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Gasparin M., Green, W. (2016). Framing Values in Design. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

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