Design Innovation Management









Coordinating product design with production and consumption processes 

Anders Haug 

University of Southern Denmark

Keywords: design management; industrial design; marketing; consumer products


The effectiveness of design management depends on how well it is coordinated with other managerial functions. In relation to this topic, this paper focuses on the importance of coordinating product design with production and marketing processes. To this end, it offers a framework that connects product design to four central processes related to the production and consumption of products and their communication. The relevance of the framework is demonstrated through sixteen empirical examples. The framework provides a means for understanding the reasons for consumer product failures caused by a lack of design coordination — and the product failure types associated with the framework may serve as a checklist for design managers in design projects. For future research, the framework provides a link between different research areas to facilitate a clearer understanding of the role of design management. 

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Haug, A. (2016). Coordinating product design with production and consumption processes. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

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