Inclusive Design









‘Difficult’ packaging for older Chinese adults 

Xuezi Ma, Hua Dong  

Tongji University, China

Keywords: packaging; openability; older adults; inclusive design


The ageing of the global population highlights the need to understand the implications of declining user capabilities and to help elders live full, autonomous lives. One of the poorly understood issues is that of packaging openability. The aim of this study is to develop an understanding of packaging openability from older Chinese people’s perspectives, so that packaging designers and manufacturers can address this issue effectively. A survey was conducted to rate the types of household packaging that consumers in the 60+ age group struggle with, covering opening gestures, coping strategies, attitudes towards packaging design and other related issues. The extent to which this group has difficulties when opening household products and packaging in connection with daily purchases was also discussed. 

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Ma X., Dong, H. (2016). ‘Difficult’ packaging for older Chinese adults. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

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