Design Education and Learning









Exploring framing within a team of industrial design students  

Mithra Zahedi, Lorna Heaton, Manon Guité, Giovanni De Paoli, Marie Reumont 

University of Montreal, Canada (5)

Keywords: design management; industrial design; marketing; consumer products


How do ideas evolve in the context of collaborative design? This research explores the framing strategies and tools involved in the co-construction of a shared understanding in the early stages of a design project. We observed a team of four industrial design students working to design a popup shop. We found that, while the key design elements of the solution were present from the early stages of discussion, they were continually framed and reframed through intense verbal discussion supported by sketching reflection-in-action (individual or collective) that help each team member make sense about the popup shop branding, user experience, visibility, structure, etc. The design ideas were crystallized at the end of the fourth working session. The research presents the cycle of framing and reframing of ideas that emerged from different symbolic elements associated with a brand, allowing students to design customized, non-standard, impressive and complex forms. 

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Zahedi, M., Heaton, L., Guité, M., De Paoli, G., Reumont, M. (2016). Exploring framing within a team of industrial design students. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

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