Design Epistemology









Using Rhetoric in Persuasive Design: What Rhetoric? 

Danny Godin

Université du Québec en Abitibi-Témiscamingue (UQAT)

Keywords: Persuasive design, Rhetoric, Argumentation


Richard Buchanan and a number of other design researchers have long argued about the synergy and similarities between design and rhetoric. The prospect of a new persuasive approach to design has also been evoked. Rhetoric, however, has a long history and has gone through numerous forms, many of which seemingly fit with Buchanan’s rhetoric. Our long term goal is to define a persuasive approach to design and the effects of such an approach; therefore, as a first step, we need to identify the form that best fits Buchanan’s rhetoric. Using a comprehensive list of influential rhetoricians, we have compared the characteristics of different forms of rhetoric through the ages and found that argumentation should be used for further investigation and development of a persuasive design approach.

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

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Cite this paper: Godin, D. (2016). Using Rhetoric in Persuasive Design: What Rhetoric? Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

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