Design for Behaviour Change









The potential of Design for Behaviour Change to foster the transition to a circular economy 

Laura Piscicelli, Geke Ludden 

University of Twente (2)

Keywords: circular economy; consumer acceptance; design for behaviour change


The negative environmental, social and economic effects of overconsumption and a throwaway culture have exposed the limits of traditional linear ‘take-make-dispose’ production and consumption patterns. Recently, the shift to a ‘circular economy’ has attracted growing interest as a possible pathway towards more sustainable ways of producing and consuming. Circular business models (e.g. product-service systems, hiring and leasing schemes, collaborative consumption, incentivised return and reuse) aim to keep resources in use for longer, extract maximum value from them whilst in use, and recover and regenerate products or components when they reach their end of life. However, these innovative propositions often encounter important corporate, regulatory and cultural barriers to their introduction. This paper discusses how Design for Behaviour Change (DfBC) – with a focus on Design for Sustainable Behaviour and Practice-oriented design – could contribute to address the latter and foster the transition to a circular economy.

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

download the paper (PDF)

Cite this paper: Piscicelli, L., Ludden, G. (2016). The potential of Design for Behaviour Change to foster the transition to a circular economy. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

Take part in the discussion: Your comments