Aesthetic Pleasure in Design









Extracting Design Aesthetic Heuristics from Scientific Literature

Ana Cadavid, Stefany Ruiz-Córdoba, Jorge Maya 

EAFIT University, Colombia

Keywords: Aesthetic, Design, Heuristics


Product aesthetics is affected by around 50 variables. These variables interact to shape the user’s aesthetic feeling. During the aesthetic design (AED), the designer only use their intuition and is not aware of most of these variables, taking into account some Gestalt laws and absolute standards of beauty (Golden Proportion). Due to the complex nature of AED, a heuristic approach seems the most appropriate to support this task. This paper describes a method for Aesthetic heuristics extraction from Scientific Literature comprising a protocol for literature selection, extraction and classification of the heuristics. The extraction method is in turn based on modern heuristics. We applied the protocol to extract the aesthetic heuristics of the aesthetic variables “Peak-shift” and “unexpected”. The heuristics were translated to an understandable language for the designers and subsequently used in re-designing a pepper mill.

This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.

download the paper (PDF)

Cite this paper: Cadavid, A., Ruiz-Córdoba, S. and Maya, J. (2016). Extracting Design Aesthetic Heuristics from Scientific Literature. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.

This paper will be presented at DRS2016, find it in the conference programme

Take part in the discussion: Your comments